Our Story

SEYR was founded in Kashmir with a clear purpose: to create jewellery that reflects quality, craftsmanship, and thoughtful design. Inspired by a region known for its artistic heritage and attention to detail, we set out to build a brand that values enduring design over passing trends.

Our collections are designed for women who appreciate refinement in its simplest form. Every piece is created to be versatile, elegant, and relevant beyond a single season, allowing it to become a natural part of everyday life as well as life's most memorable occasions.

We believe that jewellery is deeply personal. It reflects individuality, marks milestones, and often carries memories that last for years. With this understanding, we approach every collection with care, ensuring that each design is created with purpose rather than excess. Our focus is not on producing more, but on creating pieces that people genuinely value and choose to wear time and again.

Quality is the foundation of everything we do. From concept development and design to material selection, finishing, packaging, and customer experience, every stage is guided by the same standards of precision and consistency. We believe that trust is earned through attention to detail, honest quality, and a commitment to delivering products that meet the expectations of every customer.

As a brand rooted in Kashmir, our identity is shaped by a culture that has long been recognised for its craftsmanship, creativity, and appreciation for detail. While our inspiration comes from our roots, our vision extends far beyond them. We design for women across India and around the world, creating jewellery that combines contemporary aesthetics with enduring quality.

SEYR is also committed to creating opportunities for women. As we grow, we aim to work with women across design, craftsmanship, entrepreneurship, and creative industries, building a brand where women are not only our customers but an important part of our journey. We believe that meaningful businesses are built by creating meaningful opportunities, and this principle will continue to guide our growth.

Behind SEYR is Naqsh, a company established to build original brands with a shared commitment to quality, design, and customer experience. Every Naqsh brand is created with the belief that products should be defined by integrity, thoughtful craftsmanship, and lasting value rather than short-term trends.

SEYR is the first expression of that vision.

Every piece we create represents our commitment to quality, our respect for craftsmanship, and our ambition to build a brand that earns trust through consistency. As we continue to grow, we remain guided by the same principles on which SEYR was founded: thoughtful design, uncompromising quality, and a deep respect for the women who choose to wear our creations.

SEYR
A Naqsh Brand